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IAB To Ad Industry: It’s Time To Talk About Mobile Data
The IAB’s Patrick Dolan The Interactive Advertising Bureau has produced a “Mobile Data Primer” designed to “demystify” the sea of jargon and acronyms that have risen up almost as fast as spending tied...
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The GeoMarketing Top 5 Countdown
Mobile drove about 30 percent of sales on Black Friday this year, digital advertising analyst eMarketer reports, highlighting the big trend on what retailers consider the most important shopping day of...
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GeoMarketing’s Top 10 Stories Of 2014
Earlier this week, our friends over at hyperlocal news site Street Fight collaborated with us on publishing a list of the 10 most noteworthy location-based mobile campaigns of 2014. These efforts,...
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IAB Primer Touts The ‘Magic’ Of Geo-Data Beyond Mobile
Dstillery’s Lauren Moores After years of hearing its members complain about the limited utility of clickthroughs when it comes to pulling in lucrative branding campaigns, the Interactive Advertising...
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In A Mobile-First World, Smartphones And Smartwatches Are A Dynamic Duo
MindShare’s Jeff Malmad It was a Disney World trip that got Jeff Malmad, Mindshare’s head of Mobile and Life+, thinking about “adaptive mobility.” In line for an interactive Buzz Lightyear ride with...
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Mobext Addresses The Art Of Geo-Data
Today’s “attention economy” has agencies and brands demanding more real-time science and effective targeting to reach always-on consumers. But the tradition of advertising has always relied on...
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The GeoMarketing Top 5 Countdown
The current faces of GoDaddy: Danica Patrick (left) and GoDaddy CEO Blake Irving When he took the stage on the final day of BIA/Kelsey’s Leading In Local conference last December, Raj Mukherjee,...
View Article‘Digital Dads’ Increase Their Spending, Time Spent On Mobile
While moms have led the mobile charge in many categories, “Digital Dads” are no longer far behind — and it’s time for retailers to focus on targeting them. That’s the message from a study by Millennial...
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The Fall Agenda: IAB Location Data Group’s Taking A Closer Look At Attribution
IAB’s Joe Laszlo The immersion of location based advertising as a prominent feature of general advertising campaigns is leading to a larger discussion about how to continue to educate the industry...
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IAB Declares War On Ad Blocking
Scott Cunningham, SVP of the Interactive Advertising Bureau and GM of the its Tech Lab believes there is a war going on. On the one side are ad blockers and on the other are brands and marketers trying...
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IAB’s Primer For ‘Local’ And ‘Location’ Ad Sales Shows National Spenders Gaining
IAB’s Joe Laszlo National brands will continue to boost their local digital investments, especially focusing on omnichannel online and offline solutions, says the Interactive Advertising Bureau’s...
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Women In Wireless NY To Host Panel Spotlighting Growth Of mCommerce
To shine a light on the growing mobile payments space, Women in Wireless New York will host a networking breakfast and panel highlighting innovations in mCommerce with representatives from MasterCard,...
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The GeoMarketing Top 5 Countdown
Looking for a little reading to wrap up your Friday? Below, our top stories from the past week — and our favorite links from around the web. And you still have just a few days left to access a special...
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Showrooming Trend: Older Shoppers Catching Up To Millennials
The mobile phone may be a constant attachment throughout most people’s day, but when it comes to using a smartphone as a shopping tool, older consumers still lag behind their younger counterparts, the...
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GeoMarketing’s Top 10 Stories Of 2015
What a year it’s been! 2015 saw the launch of Facebook’s Place Tips, the Apple Watch release, a cry for higher standards in geo-data quality, and a host of other mobile news that has experts predicting...
View ArticleIAB To Publishers: It’s Time To Understand Your Location Data
The Interactive Advertising Bureau has primarily concentrated the discussion of the best practices regarding geo-data for mobile marketing purposes on the buy side, but as proximity targeting becomes...
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Mini USA’s Nadler Tells How Virtual Reality Campaign Boosted Brand Favorability
Virtual reality isn’t much of a “reality” for brand advertising, but Mini USA’s Lee Nadler told the audience at the IAB Mobile Marketplace conference how the immersive visuals were able to lift brand...
View ArticleHow The ‘MINI Mindset’ Bridges Virtual And Actual Reality
When MINI USA’s Lee Nadler showcased the car company’s use of virtual reality and media partnerships at last month’s IAB Mobile Marketplace, his main goal was not just to share arresting visuals. He...
View ArticleWhy Accurate Location Data Is So Hard To Get
Location-based advertising has grown significantly over the past two years, but the sheer increase in the volume of geo-based ads hasn’t led to a comparable improvement in the quality of the...
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Marriott Bringing Beacons To 500 Hotels By The End Of 2016
Marriott International, having completed its $13.6 billion merger with rival Starwood Hotels, is expanding its use of beacons from 21 hotels today to 500 by year’s end, a spokesman told GeoMarketing....
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